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The first overseas store of Yiwu Brand Overseas Collection Store is about to set sail.

Posted: Sun Sep 14, 2025 7:57 pm
by Muhammad
The first overseas store of Yiwu's "Yiwu Selection" brand export collection store will officially open in Nairobi, Kenya on August 29th, bringing high-quality and affordable "Yiwu good products" to local consumers. At present, the first batch of products from over 20 high-quality brands have been successfully put on shelves, covering various categories such as household items, digital accessories, and fashion jewelry.
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It is understood that this Yiwu Selection brand export collection store, located in Waterfront Mall in Nairobi, Kenya, covers a total area of 1,000 square meters and is one of the landmark projects for Yiwu brands to go global. As a transportation hub in East Africa, Kenya maintains frequent trade exchanges with neighboring countries. Opening a store in Kenya will not only directly serve the local market but also use it as a base to radiate the entire East African region, opening a convenient door for Yiwu brands to further expand into the African continent market.

As the authorized operating entity of the Yiwu Selection brand export collection store in Nairobi, Kenya, Chen Xiuhua, General Manager of CHINA SQUARE, stated that the group has successfully opened over 50 stores in multiple countries including South Africa, Zambia, and Ghana, boasting a mature and efficient sales supply chain management system as well as excellent localized operation capabilities. Regarding the future development of the new store, the operation team plans to continuously expand product categories, introduce more high-quality Yiwu brand products, and constantly optimize the product structure based on local market demands and consumer feedback.

It is reported that in 2023, the "Yiwu China Commodity City" brand globalization plan was officially launched, steadily advancing its global strategic layout through models such as overseas sub-markets, overseas exhibition halls, overseas stations, and overseas exhibitions. Up to now, a total of 60 overseas projects have been deployed in 28 countries worldwide, driving over 5,000 merchants to expand overseas. On January 10 this year, the first Yiwu Selection brand export collection store opened on the 5th floor of Zone 2 in Yiwu International Trade City, and has since quickly expanded to more than 10 countries around the world.

"High-quality Yiwu products face global consumers with a unified and distinctive 'Yiwu brand' image, making it easier to form a strong synergy. Compared with individual brands venturing abroad alone, collection stores can integrate advantages across multiple industries, create scale effects, and enhance bargaining power," said He Lihong, President of Yiwu Brand Development Promotion Association. "Our vision is to open brand export collection stores across the globe."

Re: The first overseas store of Yiwu Brand Overseas Collection Store is about to set sail.

Posted: Tue Sep 30, 2025 9:20 pm
by May
I saw it wos in vietnam hochiminh city